Kay Collection

Kay, a brand with a unique intricate aesthetic and design approach to fashion that deserves its own runway. The A was crafted to resemble the fashion runway and was applied across different sizes and media.
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Bloom Boutique

Bloom Boutique brings something distinctive to Al Ain, from its brand identity to its flower arrangements. To represent that, we created this dynamic logo.
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Maska Wraps

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Abu Dhabi Art 2015

Based on a given theme of layered concrete textures, we branded the 2015 Abu Dhabi Art campaign which include various applications such as; invitations, social media posts, catalogs, activity guides and merchandise items.
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Organic Oasis

This logo displays the idea of typographically merging the two Os present in the brand’s name maintaining a sense of naturalness. The elegant logo is contrasted against the loose watercolor illustrations.
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Hi2

Abjad designed the branding guideline along with posters and brochures for Dubai SME’s Hamdan Innovation Incubator. HI2 is a UAE endeavor to encourage creativity and youth entrepreneurship. The design used emphasizes concepts of openness and innovation, which naturally attract entrepreneurs while maintaining themes such as, leadership and success.
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Tola Perfumery

The concept for this Emirati niche perfumery’s identity was derived from the Tola coin; an old unit of measurement that is still used today to weigh oriental perfumes. While the Tola coin is essentially round, the logotype developed is systematic in approach, and geometric in appearance. This echoes the hidden geometry within Islamic calligraphy in a modern way. The typographic style is inspired by square Kufic calligraphy and hence, the Latin letterforms are based on the same grid, giving them a somewhat exotic feel. The illustration style used for Tola is reminiscent of Art Deco posters from the 1920s and 30s.
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Villa 515

Specialized in the sale of niche perfumes and fashion labels, this boutique required an identity that merges the charm of the orient and the eccentricity of the occident. The result was a modern, calligraphic sharp logotype.
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Maryam Omaira

This logotype’s sharp lines display delicacy, lightness and a flair for modernity reflecting the fashion designer’s couture.
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Barzeh

Barzeh is an online Emirati food directory. It includes Emirati cuisine recipes and information of outlets that serve local food focusing on home-based female cooks. The burkas used on the logo act as a reference to the efforts of those women in sustaining their daily lives. The overall identity is young in spirit and playful in its use of elements from the Emirati popular culture.
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Hikaya Events

Hikaya is the Arabic word for “story” or “tale”. It is often said that fiction is a reflection of our reality. Taking this quote to heart, this logo draws inspiration from fairytales and intricate mirror frames of the Rococo period. The identity created for this event company is meant to invoke a sense of wonder and refinement.
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Al Qurm

The identity of this logo is inspired by Al Qurm, Arabic for mangrove, is a tree that has been growing along the local coastal areas. It represents regional cultural values and beliefs, roots that endure the tides of time and water that nurtures life. This particular symbol promotes an image that projects one’s drive to exceed expectations and become wholly reliable.
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Ajyad Gallery

Ajyad is a gallery that promotes established and upcoming Emirati artists. As the name refers to stallions and generosity, the logotype created is a typographic interpretation of the word Ajyad in Arabic. The long intersecting lines of the aleph, representing banners of knighthood, create a dynamic composition against the other playful letters. The minimal gold and silver colors maintain a regal feel with the plainness of the white.
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Agarwal Foundation

The brand identity for this non-profit organization was inspired by the idea of dynamic building blocks that merge to create a whole unit. This symbolizes the organization’s philanthropic objectives, which are aimed at improving people’s lives. The positive and negative spaces of those colorful blocks would form a combined A and F.
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House of Fatam

HOF is a chic and eccentric fashion line founded by 3 Emirati sisters. Created out of an integrated H and F, the logo becomes a bold recognizable symbol inspired by medieval motifs
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