Abjad was asked to create the visual identity of the niche Emirati perfume, Tola. The identity is simple yet contemporary with an avant-garde touch. Part of the branding included this digital illustration style reminiscent of Art Deco posters from the 1920s and 30s.
Kingdom of Peacocks
Freehand ink illustrations designed for a book cover for Emirati filmmaker and writer, Fadel Al Muhairy ; Abjad kept the design inspiration true and congruent to the book’s story.
Using freehand ink, Abjad designed wall graphics for the offices of Palantir Technologies in Abu Dhabi. The task was to create 15 illustrations combined with Arabic calligraphy around the theme of Lord of the Rings, which is essentially where the name Palantir came from.
Shawati Magazine Cover
Abjad took a modern digital approach in designing Shawati’s Magazine cover, a bilingual arts and culture publication based in Abu Dhabi.
Shawati Magazine Page Breakers
Abjad carefully crafted hand designed page breakers for Shawati’s Magazine cover, a bilingual arts and culture publication based in Abu Dhabi.
Hikaya Events Wallpaper
In designing Hikaya’s wallpaper, Abjad remained true to the identity created for this event company. The theme of this surreal pattern is meant to invoke a sense of wonder and refinement.