Al Ain Oasis

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Nikken – Crescent Moon, Rising Sun

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Year of Zayed Book

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Wahat Al Karama

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UNESCO Courier

The UNESCO Courier is the main magazine published by the United Nations Educational, Scientific and Cultural Organization (UNESCO). Started in 1948, the magazine has changed a great deal over the years, both in content and in form.

After an interlude of five years, UNESCO commissioned Abjad to completely redesign the magazine that would be available in seven languages: Arabic, Chinese, English, French, Portuguese, Russian and Spanish.

Our approach was to make it visually attractive and original, with a fresh and innovative graphic spirit in order to communicate the content in a creative manner.

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Noor Dubai Annual Report 2015

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Al Hefaiyah Mountain Conservation Centre Brochure

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Al Sadu Activity Guide

As part on the Intangible Cultural Heritage series, this activity guide allows children to learn about Al Sadu; the traditional technique of weaving the hair of camels and the wool of goats and sheep into fabric for blankets, carpets, pillows, tents and the decoration of camel saddles and belts.

The guide discusses it’s history, the craft, tools, used, oral traditions and its successful registration as authentic UAE heritage in the “Urgent Safeguarding List of Intangible Cultural Heritage of Humanity at UNESCO”.

These have been highlighted by focusing on illustrations.

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Villa515

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Tola Media Kit

Four new illustrations have recently been added to the Tola Perfumery collection; the languid reclining odalisque of Misqaal, the mysterious and pensive Masha.
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Sprout

Sprout is a multi-brand store that offers organic clothing and natural living essentials for children. Keeping in line with brand’s environmentally conscious strategy, the branding in essence is minimal in its use of color and graphic elements.
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Al Ayala Activity Guide

As part of the Tangible Heritage series, this activity guide educates children about Al Ayala; a traditional performing art. The activity guide follows a humble style of illustration targeting children. Teaching them the heritage of the UAE, we have used interactive elements to engage and capture their attention, also, to learn more about the culture using different mediums.
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Maryam Omaira – AW15

Inspired by installation art, Maryam Omaira’s collection uses non-traditional designs and optical illusion to evoke subjective feelings and a deeper experience on the part of the viewer. The accompanying copy is poetic, highly evocative with just the right amount of ambiguity. The copy is presented as if the collection is an artwork with a label, which one typically finds in a museum. Each piece is given a name, media used, and a short description.
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Noor Dubai Annual Report 2014

Abjad designed the 2011 annual report for Noor Dubai Foundation, an initiative with a vision of a world free from preventable forms of blindness.
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Maryam Omaira – SS16

This copy was inspired by the confident vitality manifested in the collection. Emphasizing on the highly feminine and sophisticated, meanwhile preserving the subtleness and classic sensibilities. Each piece comprises a tailored mock magazine column name, followed by an inclusive, assuring message, which serves as the personified voice of the collection.
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Multaqa Zayed National Museum

Abjad Design Studio was briefed to design a series books for Multaqa Zayed National Museum, which recounts the story of the development of the country through the life and achievements of the late Sheikh Zayed Bin Sultan Al Nahyan, the Founding Father of the UAE.
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Hadarah

Abjad was asked to photograph the collection and design a catalogue book for Hadarah’s sophisticated perfume line. ‘Hadarah’ is the Arabic word for civilization, which is captured in the erudite inspired scents.
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Tola

Abjad was asked to create the visual identity of the niche Emirati perfume, Tola. The identity is simple yet contemporary with an avant-garde touch. Part of the branding included this digital illustration style reminiscent of Art Deco posters from the 1920s and 30s.
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RTA –Road Transport Authority

Abjad designed the 2013 annual report for the Road Transport Authority in Dubai. RTA is responsible for planning and providing the requirements of transport, roads & traffic in the Emirate of Dubai.
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Roseleaf Cafe

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Noor Dubai Annual Report 2013

Abjad designed the 2013 annual report for Noor Dubai Foundation, an initiative with a vision of a world free from preventable forms of blindness. This year’s report focused on light, prims, and reflections; all relevant to the physics of vision.
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Noor Dubai Annual Report 2012

Abjad designed the 2012 annual report for Noor Dubai Foundation, an initiative with a vision of a world free from preventable forms of blindness. This year’s report focused on the element of growth, which is visible in the foundation’s untiring efforts throughout the year.
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Noor Dubai Annual Report 2011

Abjad designed the 2011 annual report for Noor Dubai Foundation, an initiative with a vision of a world free from preventable forms of blindness.
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