Nikken Sekkei – Rublyovo-Arkhangelskoye Smart City

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Hermes Eid 2018

 

A greeting card and animation were created for _Eid-al-fitr_ to celebrate the end of Ramadan; the Muslim holy month of fasting. Since the Islamic calendar is a lunar one, the moon plays a central role in the narrative. This is a story of a horse that is in love with the moon. It gazes at it every night, and runs on high lands trying to reach it, but the playful moon only seems to be even more distant. The viewer is invited into a magical intervention of the horse’s flight to its beloved.

CREDITS:
Concept Design & Art Direction – Abjad Design
Animation – Nancy Liang
Music – Isa Alnajem
Calligraphy – Wissam Shawkat

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