The UNESCO Courier is the main magazine published by the United Nations Educational, Scientific and Cultural Organization (UNESCO). Started in 1948, the magazine has changed a great deal over the years, both in content and in form.
After an interlude of five years, UNESCO commissioned Abjad to completely redesign the magazine that would be available in seven languages: Arabic, Chinese, English, French, Portuguese, Russian and Spanish.
Our approach was to make it visually attractive and original, with a fresh and innovative graphic spirit in order to communicate the content in a creative manner.
As part on the Intangible Cultural Heritage series, this activity guide allows children to learn about Al Sadu; the traditional technique of weaving the hair of camels and the wool of goats and sheep into fabric for blankets, carpets, pillows, tents and the decoration of camel saddles and belts.
The guide discusses it’s history, the craft, tools, used, oral traditions and its successful registration as authentic UAE heritage in the “Urgent Safeguarding List of Intangible Cultural Heritage of Humanity at UNESCO”.
These have been highlighted by focusing on illustrations.
Sprout is a multi-brand store that offers organic clothing and natural living essentials for children. Keeping in line with brand’s environmentally conscious strategy, the branding in essence is minimal in its use of color and graphic elements.
As part of the Tangible Heritage series, this activity guide educates children about Al Ayala; a traditional performing art. The activity guide follows a humble style of illustration targeting children. Teaching them the heritage of the UAE, we have used interactive elements to engage and capture their attention, also, to learn more about the culture using different mediums.
Inspired by installation art, Maryam Omaira’s collection uses non-traditional designs and optical illusion to evoke subjective feelings and a deeper experience on the part of the viewer. The accompanying copy is poetic, highly evocative with just the right amount of ambiguity. The copy is presented as if the collection is an artwork with a label, which one typically finds in a museum. Each piece is given a name, media used, and a short description.
This copy was inspired by the confident vitality manifested in the collection. Emphasizing on the highly feminine and sophisticated, meanwhile preserving the subtleness and classic sensibilities. Each piece comprises a tailored mock magazine column name, followed by an inclusive, assuring message, which serves as the personified voice of the collection.
Abjad Design Studio was briefed to design a series books for Multaqa Zayed National Museum, which recounts the story of the development of the country through the life and achievements of the late Sheikh Zayed Bin Sultan Al Nahyan, the Founding Father of the UAE.
Abjad was asked to photograph the collection and design a catalogue book for Hadarah’s sophisticated perfume line. ‘Hadarah’ is the Arabic word for civilization, which is captured in the erudite inspired scents.
Abjad was asked to create the visual identity of the niche Emirati perfume, Tola. The identity is simple yet contemporary with an avant-garde touch. Part of the branding included this digital illustration style reminiscent of Art Deco posters from the 1920s and 30s.
Abjad designed the 2013 annual report for Noor Dubai Foundation, an initiative with a vision of a world free from preventable forms of blindness. This year’s report focused on light, prims, and reflections; all relevant to the physics of vision.
Abjad designed the 2012 annual report for Noor Dubai Foundation, an initiative with a vision of a world free from preventable forms of blindness. This year’s report focused on the element of growth, which is visible in the foundation’s untiring efforts throughout the year.