Illuminating the Future

GAS Arabian Services is a Saudi-based company operating in the oil & gas industry. This is a complete identity rebrand and is currently ongoing. The new brand communicates the “cutting-edge” services, quite literally, through a sharp cut in the typography reminiscent of the ignition flame, maintaining the slant from the previous identity. The bilingual mark evokes craftsmanship and quality from a leader in the industry, igniting excellence in its services.