Reflections into the Past

Department of Tourism & Culture, Abu Dhabi. Maritime Heritage Festival is a new festival in Abu Dhabi that celebrates the country’s coastal activities and history. The concept behind the branding bridges elements of nostalgia and focuses on integrating stories of the past and present. The Maritime history of the UAE is a colorful story narrated with many layers reflecting its rich heritage. It’s the story of our forefathers and how their experiences shaped who we are today, and how this history became embedded into the UAE’s national identity.The look and feel is inspired by the calm and soothing gradients reflected in pearls and water droplets. The graphical style is a dynamic and multidimensional language that clearly represents the transition and journey of the UAE from the old days to modern times.