Through the Looking Glass

Emirates Nature–WWF in partnership with the Environment Agency–Abu Dhabi (EAD) and the International Fund for Houbara Conservation (IFHC), launched the Connect with Nature (CwN) initiative: a programme designed to inspire the youth to discover their appreciation for the environment. CwN offers scientific solutions and curated activities that will help the new generation build leadership skills to uphold the legacy of the late Sheikh Zayed bin Sultan Al Nahyan. The new developed identity is a typographic symbol where the C and N form an organic visual connection. This symbol is set against photographs featuring textures from nature, which act as the brand’s visual language. In places the natural textures are layered to create a zoomed in effect to draw the viewer’s attention. The new brand evokes the senses and develops mindfulness of nature within a digital context.