UAE Pass
Smart Dubai
The UAE Pass app is the first national digital identity and signature solution that enables users to identify themselves to government service providers in all Emirates through a smartphone-based authentication. It also enables users to sign documents digitally with a high level of security. The task was to develop a logo for the application. As one of the proposed designs for the UAE Pass, our concept visualizes the Pass within a DNA-like circle. The concept creates a playful and engaging visual through dynamic shapes that form the UAE map within a circular mark. This logo, a digital and native brand that is simple yet expressive, can easily adapt to all usages and applications.
